Ideas
Marketing is the professional core, but the useful arguments usually come from somewhere else: business models, economics, product decisions, behavior, technology, and how markets settled into their current shape. Published when a piece is worth reading, not on a schedule.
Topics cross domains on purpose — a marketing piece may sit under economics or behavior.
2 entries
Research10 min
I tested 10 technical B2B SaaS brands across ChatGPT, Gemini, Claude, and Perplexity. The main failure was not hallucination. It was that AI often understood yesterday’s positioning better than today’s.
AIB2B SaaSBrand StrategyPositioningProduct MarketingAI Search
Build log4 mins 19 sec
A personal website that started as a simple portfolio idea and ended up becoming a small publishing system for ideas, proof, experiments, and commercial conversations.
website buildingpublishing systemsAI-assisted developmentcontent architectureproduct thinkingpersonal website
Design preview — not published writing
These pages exist to show the layout and reading experience. They live in the site code, not in the CMS, and are excluded from the feed, the sitemap, and search indexing.