Work

A working record, not a portfolio

Each engagement is documented the same way: the context, the design problem, the approach taken and the trade-off it carries, and the evidence — including where the evidence stops. Metrics appear only where a named source confirms them.

Deepest proof

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SDC Verifier · Engineering simulation software (CAE)

Content, lifecycle, and technical product marketing

Building an organic growth and demand system for software sold to structural engineers, where every claim has to survive technical review.

SEOContent opsLifecycleProduct marketingAnalytics

Inspect the case

YoY organic search sessions: +134%YoY organic search sessions2024 vs. 2023 · GA4
YoY organic search sessions: +38.6%YoY organic search sessions2025 vs. 2024 · GA4
Lead-to-qualified conversion rate: 18.9%Lead-to-qualified conversion rate2025 · CRM
YoY trial growth: +137.8%YoY trial growth2025 vs. 2024 · Product data

Selected work

Lab

Product experiment

In development

Content Revenue OS

An operating layer between search, analytics, CRM, and task data: signals → opportunities → priorities → actions. It belongs to the Lab, not the client record — it is listed here because it is where the method gets specified.

Evidence ledger

What kind of proof exists

A record is only useful if it is honest about its gaps. Computed from what the published cases currently contain, so it stays accurate as evidence is added.

Measured outcomes: Available; Figures with named sources (CRM, Email platform, GA4, Product data) across 1 case.
Decision logic: Available; The approach taken on each case, why it fits the context, and the trade-off it carries.
What changed / what did not: Available; Explicit boundaries around what the work touched and what stayed the same.
Artifacts: Not added yet; 0 of 4 declared artifact slots have a real asset attached.
Where the evidence stops: Always stated; Every case states what it does not claim, including absent attribution.
Client quotes: Not published; No testimonials are shown. None will be invented.