Yurii Shumak / Technical B2B growth & product marketing
I figure out what marketing should be for complex B2B products — before choosing channels.
I work across positioning, discovery, content, buyer evaluation, lifecycle, and measurement. Usually the constraint isn’t one channel; it’s how the system fits the business.
This is where I publish the thinking, work, and experiments behind that.
Explorable model
Same tactic. Different business. Different answer.
There is no universal marketing blueprint. Change four business variables below and watch what I’d investigate — and what I would not assume yet.
Change one of the controls
Business context
sales-assisted · technical category · partial evidence
Something works and nobody can describe why. Making the motion legible comes before scaling it.
- I’d inspect
- Call recordings and the objections that stall the second meeting.
- Not yet
- That the tracked path is the representative path.
A structural recommendation is possible; a hiring one would still be premature.
This is not an audit or a recommendation engine. Four variables cannot diagnose a company; the point is how quickly context changes the diagnosis.
ObservationNote, not an article
Most attribution dashboards answer “what was tracked?” better than “why did the deal happen?”
A working position, not a finished argument.
Sitting with a problem like these? Tell me what’s not working.